Lifestyle Segmentation: What Is It?
www.thebalancesmb.com › what-is-lifestyleOct 21, 2020 · Lifestyle segmentation is the business practice of breaking down an overall market of potential or actual buyers into groups known as market segments based on lifestyle variables such as buying preferences. The goal is to use one or more lifestyle segments as the target market for your marketing mix. A marketing mix is a combination of elements ...